This is Bridge Communication, a full-service advertising agency. However, not a tipical one, since the way we do advertising is very different from how most agencies in Romania do it.

Our mission is to build strong brands that last.

That is, to always get results in line or above our clients’ expectations, on medium and long term bases as well. In order to get that, simply designing advertising campaigns, albeit “different” ones, is not enough most often. Therefore, what we use to do is to approach the brand from the only perspective we think is proper – the broader marketing perspective (vs. just the communication perspective).

In our view, any advertising project should start, as a rule,  by designing the brand strategy  (which would cover e.g. the brand assessment, the brand portfolio strategy, the brand identity / positioning), the communication strategy is to be conceived thereafter, followed by the creation of the communication campaign, and its implementation. This process always requires a deep understanding of the brand, of its market and of its consumers and it is endorsed by our combined experience in both marketing and advertising. With this foundation in place, we may start planting as many species of creative ideas as possible, we further take care of  and cultivate up until we can crop them to become effective communication campaigns.

We are not talking here about what we would like to do in the future, but about what we have already done for most of our clients’ brands, and about the related results, some of them being also recognized by prizes for effective communication (Gold Effie, Silver Effie). But our work speaks best on our behalf,  so please go through our portfolio and see what we have built so far.